Detail Marketing: Making it easier for customers to find you online

When SEO is done well, it can bring a significant boost to your site traffic and overall conversions. But if you’re new to search, chances are that all talk of ‘keywords’, ‘backlinks’ and ‘title tags’ is leaving you confused.

Detail Marketing is here to cut through the jargon and help you to bring relevant traffic to your website and offer visitors a website that they love.


My approach to SEO: It’s all in the Detail

With over 15 years of experience in SEO, working both agency-side and as a freelance SEO consultant, I have hands-on experience across multiple sectors.

While there are many SEO principles that occur across all campaigns, every strategy that I put together for you will be bespoke and focused entirely on your business goals and objectives. Just as no two businesses are the same, no two SEO campaigns should be either. Working alongside Detail Marketing , you will benefit from an SEO strategy that is bespoke and entirely tailored to your requirements.

Freelance SEO services

What is SEO?

SEO (Search Engine Optimisation) is a service offered by digital marketers to give your website the best chance of appearing in search engine results when a user is searching online for your service or product. Think about Google: you probably use it a lot, and probably click on the first few links that appear after you’ve typed in your search. As a freelance SEO consultant, my job is to get your website up the ranking and in front of a host of potential new customers.

SEO is one of the most effective forms of digital marketing and can bring free (organic) traffic from search results on Google or any other search engine to improve your online presence. The purpose of SEO campaigns is usually to improve and increase both the quantity and quality of traffic to your website. So whether your aim is to increase sales or boost enquiries through your website, let Detail Marketing make it happen.

Why use SEO services?

SEO remains one of the most effective marketing tools at your disposal and if you’re committed to achieving longer-term goals, it can also be the most cost-effective option too.

SEO is your chance to seek out and bring in new potential customers, increase your brand awareness, grow revenue and get more enquiries. Google is not going anywhere, so there’s never been a better time to start investing in search. SEO allows you to keep a close eye on your competitors; through competitor analysis, you can use reliable data to see what is working for them and by using this information, you can bring visitors over to your site instead.

How long does it take to see SEO results?

Now you’re asking the hard questions. SEO is a long-term investment, but that doesn’t mean that you can’t pick up quicker results, whilst working towards a larger goal. An SEO audit, for example, can pick up content that isn’t being crawled and once this is rectified, you could potentially see improvements very soon. Technical fixes will take longer to make a difference, but that’s where your SEO consultant comes in – leave the work to them, while you focus on the day-to-day running of your business.

Like all good investments, SEO doesn’t happen overnight, but the results can be hugely beneficial to your business. You should take into account multiple variables when embarking on an SEO strategy, set meaningful KPIs and produce relevant, interesting content. For as long as you want to keep improving your business online, SEO will always be important to your overall success.

What does the SEO process involve?

To appear high up in SERPs (Search Engine Ranking Positions), your website must work for Google. The search giant wants to provide an excellent experience for each and every user, so your business website has to deliver. This means it should be relevant, fast to load and look good on both desktop and mobile. Part of the SEO process is to make sure this happens.

The role of an SEO consultant is to ensure you, as a business owner, understand the SEO process, which can look like this:

  • Understand your business objectives
  • Complete an SEO audit
  • Do competitor analysis
  • Research keywords

Provide regular updates and recommendations

Build trust and authority with SEO

A higher ranking in search can encourage trust and credibility with potential customers. From their point of view, if they can easily find you online, you are considered to be more reliable and established in your sector. More often than not, SEO is also likely to produce relevant, high-quality traffic – users who are actively searching for your product or service are likely to have a greater intent to buy and so convert to become one of your customers.

Taking care of the Detail – What I do

As I create bespoke campaigns for every client, my services can vary from project to project. As an SEO freelancer, I am able to provide a more flexible service to suits the needs of each client.

Some of the areas of SEO I most commonly provide include:

Technical SEO audits

At the beginning of any project, I will complete an SEO audit to see how your website is performing. This allows me to look at the technical aspects of your website, identifying any areas that are holding back your SEO performance. Common issues include poor site structure, confusing URL structures, Google crawl errors and broken links. I will provide a thorough review of your website in its current form and report back on what is performing well and where improvements can be made.

Keyword research

Every SEO strategy  must have a strong keyword strategy to back it up, to ensure sustainable online growth for your business. Keyword research will identify how your target audience is searching for your product or service. I will research those profitable keywords that users are looking for, no matter what your niche is. Once I have identified both high volume keywords/phrases and less popular long-tail keywords, we can work together on forming the basis of a content strategy.

On-page SEO

Using market-leading website analysis software and Google Search Console, I will make sure that your website has the fundamental SEO elements in place. By optimising your website’s complete infrastructure, you can be sure that it adheres to all on-page best practices. From page titles and descriptions to heading structure and optimised internal links, I can make sure that search engines are able to crawl, index and rank your content correctly.

Competitor analysis

Competitor analysis is a key component of any SEO content strategy. Why? Because it enables you to understand your competitors’ online activity, their strengths and weaknesses, all backed up by solid data. It’s an invaluable resource for your business’s future. Any business competitor is one that targets the same audience as you and pursues the same objectives. It’s likely that you’re very familiar with your competitors, so once I have that information, I can begin to analyse their traffic, content, keywords and backlinks.

Once you have this information, you can use it to help shape your SEO strategy and better realise the potential of your SEO ambitions.

Link building

Off-page SEO continues to play an important role in any SEO strategy. With my comprehensive link outreach services, I can help to build your domain authority and trust. With a detailed off-page SEO strategy, I can help your business to grow its link profile in a fully-compliant way, which can lead to better rankings and an increase in both online traffic and conversions.

Through the use of relevant, strong and influential inbound links, I can give your website a ‘vote of confidence’, so that search engines know to trust it.

Traffic monitoring

SEO traffic monitoring shows you ways in which you can do things better, from using different keywords to creating better SEO content, both of which could help you improve your search rankings. With traffic monitoring, you will be in a better position to know where you stand when it comes to organic traffic, bounce rate, click-through rate, keyword rankings and conversion rates.

Once you have implemented your SEO strategy, it can be easy to think the work is done – far from it; SEO monitoring is your opportunity to see what is and isn’t working and thanks to analytics software, I can recommend any changes that might be required to help increase your conversions.

Reporting and analysis

An SEO strategy without transparent, regular reporting sets you up for failure. By thoroughly assessing SEO performance via a monthly report, this data will help us to monitor how your campaign is progressing. This will include ranking changes, traffic performance, conversions and an overview of all the work carried out. As the name suggests, we’re really into the Detail, so you can expect a clear report that’s easy for everyone to understand.


Bespoke vs. SEO packages

As an experienced SEO freelancer, I know that no two businesses are exactly alike, so I don’t offer off the shelf SEO packages. Each search campaign is bespoke and tailored entirely to your business goals, from research through to implementation and reporting.

Too often, an SEO package will pigeonhole customers into a predetermined collection of results and activities – neither of which are tailored to the company and will not serve you. Service packages that aren’t tailored to your business, customers or Google updates are a waste of time – and your money. It’s not about getting quick SEO wins; it’s about getting tangible results that can really help your business to develop.

For SEO to work, you need a personalised strategy that is specifically adapted for your market and target demographic. A one-size-fits-all approach just isn’t the right way to provide high-quality digital marketing services. At Detail, we can fit around your requirements, offering flexible SEO consultancy and bespoke search campaigns. If you are interested in learning more about costs, get in touch.

Working with Detail: personal, experienced and transparent

✅  Personal service – Hiring Detail as a freelance SEO consultant means both competitive rates and a personal approach to your project.

✅  Over a decade of SEO experience – At Detail, we don’t make empty promises – we use our SEO knowledge to deliver you actual results.

✅  Transparent – SEO success comes when everyone knows what is happening – and when. Throughout the project, I will share reports and SEO activity regularly to ensure full transparency.

Looking to the future of SEO

In the world of SEO, things never stay static. Your business, your audience and Google are all likely to change over time, so you need an SEO strategy that will work for you in the months and years ahead. Working alongside Detail as your SEO partner, we can discuss:

  • Algorithm updates: Any changes to your SEO strategy that need to happen due to changes made to Google’s search algorithm
  • Brand repositioning: How the impact of changing your brand name could affect SEO performance

Trust Detail to plan your future SEO as both your business and website evolves and adapts over time.

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