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SEO Consultant

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    SEO Manchester

    I’m Graeme Winchester, a Manchester based SEO consultant behind Detail Marketing. As an ex-agency SEO specialist, I now help businesses to increase organic traffic, revenue and conversions as a freelance SEO consultant and digital marketing expert.

    With a proven track record of delivering real SEO results for businesses through a wide range of sectors, I am perfectly placed to give your business the SEO service that it needs to grow online. Allow me to get your business more easily found on Google and develop your SEO strategy to achieve your long-term business goals.

    As a Manchester-based business, it is key that your website is visible when somebody searches for what you do. Whether you are looking for local customers or your business is nationwide, to increase your visibility, a carefully planned SEO strategy should be implemented to outrank your competitors, increase visibility and drive more sales or enquiries.

    SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines like Google. This is done by implementing various techniques, such as keyword research, on-page optimisation and link building, to make a website more attractive to search engines and improve its visibility in search engine results pages (SERPs).

    SEO remains an integral part of digital marketing for businesses, as it can help them reach potential customers who are searching for their products or services online. By implementing effective SEO strategies, businesses can increase their organic traffic, improve their online visibility and ultimately drive more sales and revenue.

    Some key considerations for SEO campaigns include:

    Keyword research:

    Identifying the keywords that potential customers are using to search for products or services related to your business is crucial for SEO success. An example of this is I offer SEO Services in Manchester so a key search term for my website to appear for is ‘SEO Manchester’ Or SEO Consultant Manchester’. These keywords should be integrated into your website’s content, meta tags and other on-page elements to signal to search engines what your website is about.

    Local search:

    Optimising for local search is essential for businesses in Manchester seeking local visitors as it allows them to be found by customers who are searching for products or services in the area.

    Link building:

    Building high-quality backlinks from other relevant and authoritative websites is an important part of SEO. These links act as votes of confidence for your website and can help improve its ranking on search engines

    SEO services I offer include:

    SEO Audit

    The first step in my SEO process is to thoroughly research your business, its brand, competitors, current customer base and intended target users. I’ll look at your current website and determine whether any technical issues need to be resolved and where improvements can be made. I’ll also determine whether there are any areas where conversion rates can be better optimised. Armed with this information, we can devise an SEO plan tailored to meet your specific needs that take into account all of these factors.

     

    Technical SEO and on-page changes

    Once I have all the information we need from the initial audit, time will be spent developing a plan for your SEO strategy. This will include keyword research, content plans and link building. Then comes implementation. Firstly, we will fix any technical issues with your website that might have been flagged in the audit and will then move on to any on-page changes.

    These on-page changes are vital to the future success of your SEO campaign. But what exactly does ‘on-page’ mean? On-page SEO covers keywords and internal linking that exist in the content that you have written. To achieve the best ROI from your SEO campaign, it is important to research the best keywords for your business’s goals.

    In my experience, this stage of any SEO strategy is key to the campaign’s success. We don’t go down the easy route of picking keywords with high search volumes; we put a lot of time and research into selecting the keywords that are most likely to improve your visibility in the short term and provide as fast a return on investments as possible.

    SEO Content

    Now we have your list of targeted keywords and a plan in place for new pages, it is time to look at your website’s content. No SEO campaign is going to succeed to its full capability without well-written, engaging content. It is one of the key areas to focus on with any SEO strategy.

    The content plan will depend on the type of business; we don’t advise producing content simply for the sake of doing so, it should be well-thought-through and pique your readers’ interest so that they engage with your website. If the initial audit found any opportunities to create new content pages focused on particular keywords, I will advise you to get working on the new content immediately. This content could take the form of typical website copy, sales copy for a particular promotion or products or services.
    As part of your SEO package with me, I will fully optimise the new pages for the keywords being targeted and add relevant internal linking.

    Off-page SEO and linking building

    Well-placed, relevant and keyword-friendly links on trustworthy websites provides great SEO results for your business. I will build high-quality links to your website and landing pages; by optimising your pages, you can increase your ranking and see real results. Link building and a well structured website go hand in hand, neither will rank a website on their own but combined will significantly grow a websites relevancy, trust and authority. Therefore link building or (off-page SEO) needs to be a key focus in the strategy. You might hear other Manchester SEO agencies talk about ‘backlinks’, which are simply hyperlinks from other websites that reference content on another site. The more ‘high-authority’ backlinks that a website has, the more likely Google is to see the website as trustworthy and an authority on a topic.

    I use a selection of effective backlink-building strategies for clients. These include creating content for other websites (guest posting) and finding broken links on sites that you want links from and asking them to direct to you instead. SEO backlinking strategies are key to growing your search engine presence but they do need to be implemented correctly and within search engine guidelines. As a seasoned backlinking professional, you can leave it to me to devise a sustainable approach.

    SEO Reporting

    Working with Detail Marketing, you should expect honest, thorough and straightforward SEO campaign reporting.

    You will work directly with an expert SEO consultant, you will be updated on your campaign’s progress and will be provided with accurate data that you can trust. By closely monitoring your strategy, we can adapt elements of your campaigns to ensure the best decisions are made for progress.

    Detail Marketing is proud to put a lot of emphasis on SEO reporting for Manchester SEO campaigns and will always be transparent about what work is being carried out and the reason behind it. Throughout your SEO campaign, you will get an overview of everything that has been implemented and a clear structure of what will happen next. I will also track improvements in your website rankings, traffic and subsequent conversions so that we can understand what impact the SEO work is having on your business.

    If you have any questions about reports generated from your SEO Manchester campaign, I am happy to set up either a call or a meeting to discuss them further. Detail Marketing is on hand to ensure that your SEO strategy is as successful as possible.

    Why choose an SEO Consultant?

    If you are looking for somebody to manage your SEO campaign, you are certainly not short on options. Yes, it’s a competitive industry, but this actually works in your favour – because successful, independent SEO consultants have to be at the top of their game to compete with other consultants and agencies. I can put my extensive SEO knowledge to work for you.

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