Are you looking to commence a Google Adwords campaign but do not know where to start? Or do you have an existing PPC campaign that is not performing as well as you would like?
Grow Your Business With Optimised Pay Per Click Campaigns
For companies interested in increasing their ROI, pay-per-click has become the go-to marketing framework. But what is PPC, how does it work, and how can it boost your digital marketing efforts?
What is PPC?
Pay per click, or PPC in short, is an online marketing technique where marketers only spend money when someone clicks an ad. Pay-per-click ads can be displayed on websites, videos, social media platforms and search engines.
How Does PPC Work?
By understanding how PPC works, you will have a better chance of running profitable campaigns. With a Google PPC ad campaign, you pay Google a certain amount to list your ads alongside organic search results.
Each time an ad of yours is clicked, you pay an amount known as the current cost per click. This amount will be deducted from your specified budget, and your ads will run until that amount is depleted. Once you don’t have any money left on your budget, Google will stop running your ads.
There are many different types of PPC ads. These include:
● Search Ads
● Local Search Ads
● Display Ads
● Remarketing Ads
What are PPC management services?
The google adwords platform is vast and there are hundreds of features available that can be utilised to maximise the performance of a campaign. A lot of money can easily be wasted by not building a campaign in an optimised way. This included poor structure, not using the correct keyword match types, unappealing as text and many other factors. If you opt for PPC management services, your PPC strategy will be managed by a professional PPC Consultant for an agreed-upon fee.
What is included in PPC services?
Several deliverables come with PPC management services. Usually, my PPC service includes running ads on the major search engines but paying for ads on Social Media platforms and Youtube are becoming a lot more popular. The main benefit of employing a PPC Freelancer is knowledge and experience. We have already know the best way to structure a campaign, manage budgets and which features are best for certain industries which saves a huge amount of trial and error and ultimately money. Not only is money saved from being wasted but more revenue is made from the available budget.
PPC Services, What Are the Benefits?
With my PPC services, you can rest assured that your account is in good hands. I will ensure that you achieve your PPC goals. With my PPC services, you get:
● Dedicated Account Management
● Account Reviews and Target Setting
● Keyword Research
● Account Structuring
● Detailed Campaign Level Reports
● Google Search and Display Networks
● Optimised Text Ads
● Transparency – You can access your account at any time
● Conversion Tracking
● Monthly Reports
● Landing Page Optimisation Tips
What Makes Me a Successful PPC Consultant?
I like to think I am more than just a PPC consultant offering PPC consulting services. A lot of my peers know the platform inside out but to do not understand the business side of things so they can set up intricate campaigns and generate clicks but struggle to make the campaign as profitable as it could be. PPC management goes much further than just building a campaign and letting it run, the data needs to be analysed and fed back to ensure that that we are achieving the desired effect on your business.
Why PPC Management is a Good Fit For Your Business
Over the years, PPC advertising has continuously proven its value as one of the most effective internet marketing techniques. This strategy allows businesses to control their marketing budgets and get their products and services in front of the right audience at the perfect time and in the right place.
Pay-per-click marketing management enables you to achieve laser-targeted visibility. This helps speed up your potential customers’ buying journey, which can significantly increase your conversion rate in the process.
PPC management helps your business drive targeted results. An effective PPC consultant will ensure that you achieve maximum visibility, drive qualified traffic and deliver long-term results.
Most business owners have limited time to spend on marketing. I understand that, and it can become quite a challenge to effectively market your business if you are not dedicating 100% of your time to it. This is why an experienced PPC consultant can ensure that your marketing needs are attended to adequately and you can get on with what you do best – running your business.
As a trusted PPC consultant, I partner with a wide range of businesses from startups to leading eCommerce brands to increase their leads, boost brand awareness and help them achieve their goals.
If you are interested in discussing me managing your PPC campaign in more detail please do get in touch.