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Old, broken links can still hurt your website SEO, even in 2021.  Recently, there’s been some industry discussion about broken links for SEO – namely, ‘does fixing broken links still matter for SEO?’ That’s…

Backlinks are the lifeblood of search engine optimisation. Most SEO experts agree that backlinks together with content relevance are the most crucial ranking factors. However, not all backlinks are created equal. When it comes…

Having a blog on your website is becoming more and more important for SEO. Google gives preference to websites that have lots of content and not having one often results in inferior rankings to…

There are many different facets that come together when creating an effective online presence. One element that you need to consider is your website’s schema markup. In this post, we will reveal everything you…

Your SEO (or search engine optimisation) ranking has always been important, otherwise, digital marketing agencies wouldn’t exist. The trends associated with SEO, however, change all the time. The holiday period has come and gone,…

It’s an unfortunate byproduct but COVID-19 has provided a unique window of opportunity for online businesses. Discover why this is and the key steps that you should take with your SEO campaign.  You may…

As more and more businesses are recognising the importance of SEO, they are starting to determine whether hiring an SEO Freelancer is the best option. Traditionally, organisations will hire SEO agencies or will have…

In my blog I have published plenty of articles on how to optimise your website properly so that the search engines can read and index your website well but lets remind ourselves of a few don’ts…

Keywords are dead, right? Social media’s far more important for your SEO – isn’t it? Nothing’s ever that simple. Thankfully, the days of content which simply repeats keywords hitting the top of the rankings are…

We’re a nation of smartphone users – two thirds of people in the UK (66%) now own one and we spend an average of two hours a day on our phones. We do everything…

  Spring is here, so it’s time for an overhaul of your SEO.There’s one key metric which should inform all the work you’re going to do to improve the position of your website in…

Getting a good website conversion rate is all about the User Experience or UX in industry terminology. What is UX and why do we need it? UX isn’t just about making a website look…