Blog

  • Google Analytics 4 (GA4): Everything you need to know
    Date Posted: 28 Nov 2022

    Google Analytics 4 (GA4): Everything you need to know

    Google Analytics 4 (GA4): A brief overview of how it works compared with Universal Analytics and what it means for SEO.


  • Is your PPC campaign ready for Christmas?
    Date Posted: 14 Nov 2022

    Is your PPC campaign ready for Christmas?

    Top tips for ensuring your PPC Christmas campaigns are the best they can be in the run-up to the festive period.


  • Buying SEO backlinks: Is it still a thing in 2022?
    Date Posted: 07 Nov 2022

    Buying SEO backlinks: Is it still a thing in 2022?

    It’s no secret that backlinks improve your standing in search engine rankings. But paying for them? In 2022? You’re setting yourself up for a huge fall.


  • Actionable tips for successful PPC campaigns
    Date Posted: 31 Oct 2022

    Actionable tips for successful PPC campaigns

    With these proven tips for PPC, you will be able to improve your campaign’s performance and direct high-quality traffic to your website.


  • How to get your website indexed as soon as it launches
    Date Posted: 24 Oct 2022

    How to get your website indexed as soon as it launches

    It’s important for SEO to get your site indexed in search engines before it officially launches. Find out why.


  • My PPC campaign isn’t working: why? Common mistakes and how to fix them
    Date Posted: 17 Oct 2022

    My PPC campaign isn’t working: why? Common mistakes and how to fix them

    If your latest PPC campaign isn’t getting enough – or any – traffic, here are some possible reasons why.


  • Reciprocal links: Are they friend or foe for SEO?
    Date Posted: 10 Oct 2022

    Reciprocal links: Are they friend or foe for SEO?

    When you link out to external sites, always do so effectively – relevant resources will help you build your site’s authority.


  • Remarketing best practices | Straightforward ways to boost your profit
    Date Posted: 03 Oct 2022

    Remarketing best practices | Straightforward ways to boost your profit

    The beginner’s guide to remarketing – learn best practices for remarketing, remarketing in PPC, remarketing tactics and tips.


  • Page speed in SEO: How to make your website faster
    Date Posted: 26 Sep 2022

    Page speed in SEO: How to make your website faster

    Page speed is one of the most important factors to keep in mind when you’re trying to improve your website’s performance and search engine ranking.


  • Your guide to dynamic search ads | How to create and optimise them for better performance
    Date Posted: 20 Sep 2022

    Your guide to dynamic search ads | How to create and optimise them for better performance

    With dynamic search ads, marketers can rely on Google’s automation to drive traffic to their websites. But just because the process is automated doesn’t mean it can’t be optimised. In this guide, we explain…


  • Understanding Google’s ‘Helpful Content Update’ | What it means for SEO
    Date Posted: 12 Sep 2022

    Understanding Google’s ‘Helpful Content Update’ | What it means for SEO

    Last month, Google announced its ‘helpful content update‘ as part of its ongoing efforts to “ensure people see more original, helpful content written by people, for people, in search results.” The update was recently…


  • Why you should care about your anchor text distribution
    Date Posted: 05 Jan 2022

    Why you should care about your anchor text distribution

    Anchor text distribution can play a significant role in your SEO success.  If you have ventured into the world of SEO link building, chances are you have heard the term ‘anchor text’, without really…