Google Analytics 4 (GA4): A brief overview of how it works compared with Universal Analytics and what it means for SEO.
With dynamic search ads, marketers can rely on Google’s automation to drive traffic to their websites. But just because the process is automated doesn’t mean it can’t be optimised. In this guide, we explain…
Last month, Google announced its ‘helpful content update‘ as part of its ongoing efforts to “ensure people see more original, helpful content written by people, for people, in search results.” The update was recently…
Anchor text distribution can play a significant role in your SEO success. If you have ventured into the world of SEO link building, chances are you have heard the term ‘anchor text’, without really…