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Google Analytics 4 (GA4): A brief overview of how it works compared with Universal Analytics and what it means for SEO.

Top tips for ensuring your PPC Christmas campaigns are the best they can be in the run-up to the festive period.

It’s no secret that backlinks improve your standing in search engine rankings. But paying for them? In 2022? You’re setting yourself up for a huge fall.

With these proven tips for PPC, you will be able to improve your campaign’s performance and direct high-quality traffic to your website.

It’s important for SEO to get your site indexed in search engines before it officially launches. Find out why.

If your latest PPC campaign isn’t getting enough – or any – traffic, here are some possible reasons why.

When you link out to external sites, always do so effectively – relevant resources will help you build your site’s authority.

The beginner’s guide to remarketing – learn best practices for remarketing, remarketing in PPC, remarketing tactics and tips.

Page speed is one of the most important factors to keep in mind when you’re trying to improve your website’s performance and search engine ranking.

With dynamic search ads, marketers can rely on Google’s automation to drive traffic to their websites. But just because the process is automated doesn’t mean it can’t be optimised. In this guide, we explain…

Last month, Google announced its ‘helpful content update‘ as part of its ongoing efforts to “ensure people see more original, helpful content written by people, for people, in search results.” The update was recently…

Anchor text distribution can play a significant role in your SEO success.  If you have ventured into the world of SEO link building, chances are you have heard the term ‘anchor text’, without really…