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Graeme Winchester, the face behind Detail Marketing, is a freelance SEO and PPC consultant specialising in developing detailed search marketing strategies for businesses of all sizes and sectors. Detail was born in response to many marketing companies offering off the shelf packages that are not tailored towards individual business.
At Detail, I believe that businesses need to tailor their marketing campaigns to align with wider business ambitions, with a detailed strategy that allows them to grow over time. Larger businesses often need a marketing campaign that can allow them to compete in the toughest of marketplaces – and no off the shelf package is going to achieve this.
Search marketing campaigns involve research, competitor and market analysis and a clear understanding of your business goals.
It is the role of your SEO consultant to develop a strategy to meet them in a timescale that provides a high return on investment (ROI). The strategy is likely to change as the business grows and your consultant needs to be proactive and suggest improvements and growth opportunities along the way.
My SEO service focuses on growing the organic visibility of your website. To perform well on Google, you have to have a website that users love, giving you more chance of converting them into customers. I can optimise your site, boost your site traffic and increase overall conversions.
I offer PPC Management to businesses of all sizes, across a range of sectors. If you want to advertise your business directly through CPC advertising, you can quickly drive highly relevant traffic to your website. Let me show you how to make your ads look good and how to make the most of your budget.
The best way to improve your SEO performance is to pinpoint your website’s weaknesses. I can deliver a detailed, bespoke SEO assessment that will determine any issues and will suggest improvements. Each recommendation will be completely tailored to be the right solution for you and your business.
A bit about me
I have been an SEO freelancer for over 10 years and have been in the SEO industry for 15 years. I have worked with clients across the globe to improve their search marketing through organic SEO and PPC. I have a proven track record of delivering real results for businesses, whether that involves increasing organic traffic, creating and implementing a long-term SEO strategy or researching highly relevant keywords to improve ranking positions. Over my time working in SEO I have become one of the UK’s leading SEO Consultants.
Because I fully understand how difficult it can be to grow your digital presence online – and so my experience as an SEO freelancer enables me to make the process easier for you.
I strongly believe that SEO shouldn’t be as expensive as a lot of agencies would have you believe. That is not to say I am cheap but without the huge office space and staff members I am able to offer agency quality SEO & PPC management services at much better process than agencies which maximises return on investment for my clients.
This is an area a lot of agencies get wrong. Too many cooks working on your project. You may have a sales rep, and account manager and somebody completely different doing the work making it difficult to understand what is being done and why. Throughout any campaign, you will have direct contact with me. I can help to guide you through the SEO process from start-to-finish, resulting in better communication and greater overall performance and communication.
As an experienced freelance SEO consultant, I have worked with clients of all sizes, across a range of industries. From small businesses seeking local traffic, right up to some of the largest national e-commerce brands, who compete in the toughest of marketplaces. My bespoke SEO service will be personally tailored to your industry and needs, with every Detail considered, so your objectives will always be put first.
Whether you are a small local business or a national brand, being visible in the search engines matters. It can be the difference between a potential customer visiting your website or a competitor first.
We know that more visitors = more customers so therefore need to put our business at the forefront for the key searches that are made for your business.
As an SEO freelancer, I work closely with clients to help them improve their website rankings through white hat link building strategies, producing content that engages and excites and researching relevant and targeted keywords.
Over the last decade, I have built up a wealth of industry-specific knowledge that enables me to make data-driven recommendations to clients about next steps in their campaigns.
So whether you’re a start-up, a large corporation, a B2B or a non-profit, we can work together and improve your digital marketing.
“After using many agencies and consultants unsuccessfully in the past we decided to give Graeme a chance. We are glad that we did. Graeme is a true expert in search marketing and has helped us grow our traffic and sales considerably, we can’t recommend him enough.”